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About Us

About Us:


Altanidia Beauty Supplies, Inc., is a leading national retailer of domestic and internationally manufactured salon products and equipment. The business was established in the South Bronx, New York in July of 1991. Its founders, Nidia Liranzo and Deydamia Almonte, established the business as a sole proprietorship originally called Y & J Super Discount. Since its inception, Altanidia has shifted its focus from being a discount retailer of various miscellaneous goods to providing beauty salons as well as the general public with top notch beauty products at excellent prices.  In 2005, Altanidia opened its only store  In 2010, was revamped in so as to provide its customers with the best shopping experience.  With the revamping of its site, Altanidia is ready to expand from a mostly brick and mortar company into a nationwide online distributor of beauty products. provides its customers with various product categories, including salon furniture, as well as spa, professional, and ethnic products.  The company has also expanded into Social Networks such as Facebook and Twitter in order to maintain communication with its clients, as well as provide them with real-time specials and promotions.  Feel free to check out our Facebook and Twitter pages to obtain the latest updates as well as  provide us with any feedback, as we are constantly looking to provide our customers with the best service possible. 


Mission Statement:


Altanidia Beauty Supplies, Inc. strives to provide cost effective, excellent, and reliable products and services to any and all salon professionals as well as the general public.  It is and shall always be the belief of its creators that services rendered by the company will require extensive training and constant continuing education efforts so that it can stay ahead of the curve. We want both our clients and our employees to feel as passionate as we do about the industry. Our guiding principles are growth for our clients and their needs, to impact profoundly the manner in which business in this field is conducted, and to retain our employees.  Altanidia Beauty Supplies, Inc. is known for providing value to its products and services; there is always a way we can help our clients.